I led content design for the first two generative AI products at LinkedIn. This involved:

• Navigating ambiguity in a fast-paced environment

• Convening stakeholders for timely iteration

• Running working sessions on copy

• Responding to exec, legal, product, marketing, and design leadership feedback

• Providing rationales and documenting change over time

For a period of a few months, I was our content design team’s expert on generative AI. I began to document my learnings:

• Identifying new content patterns required for GAI products (such as disclosures about use of AI, feedback modules, etc.)

• Documenting content that passed the scrutiny of key stakeholders

• Early work on voice and tone (touchpoints with branding team)

• Translating legal guidance into design and content design guidelines

• Early considerations on the role of content design in prompt engineering

I presented my content design insights twice to the entire Design org.

A small but mighty team of three content designers coalesced around this foundational work. We expanded the list of topics, drafted, deliberated, sought several rounds of feedback, and socialized the final (though ever-evolving) guidelines in the design org.

As the number of products have multiplied, I’ve been part of the team to evolve these guidelines and gain stakeholder alignment.